The following is from http://www.foodrevolutionday.com/about:
It’s about celebrating the importance of cooking good food from scratch and raising awareness of how it impacts our health and happiness – we believe that everyone should know about food and it starts with getting kids food smart, making cooking fun and inspiring a love of food that will last a lifetime. Food Revolution Day is a campaign by the Jamie Oliver Food Foundation in the UK and USA, and The Good Foundation in Australia. To date, 74 countries have taken part and over 900 ambassadors are championing our cause worldwide.
For more information and recipes, visit http://www.jamieoliver.com/us/foundation/jamies-food-revolution/home.